Privacy Policy

1. Information We Collect

1.1 Personal Data

Information you provide directly when purchasing our products or contacting us:

• Name, email address, phone number
• Billing information (processed securely by our payment processor)
• Business/agency name (if provided)
• Authentication credentials for member areas (hashed and encrypted)
• Support inquiries and communications

1.2 Usage Data

Automatically collected technical data:

• IP address, browser type, device identifiers
• Referring URLs, pages viewed, click patterns
• Date/time stamps, session duration
• Error logs and similar diagnostics

1.3 Cookies & Similar Technologies

We use cookies to:

• Maintain your session and preferences
• Track conversions and analytics
• Improve Site performance and security

You can disable cookies via your browser settings, though some Site features may not function properly.

2. How We Use Your Information

We use collected information to:

• Process your purchases and deliver digital products
• Provide customer support and respond to inquiries
• Send transactional emails (receipts, access credentials)
• Send marketing communications (with your consent)
• Improve our products and services
• Comply with legal obligations
• Prevent fraud and maintain security

Legal bases under GDPR/UK-GDPR: Performance of contract, legitimate interests, consent (where obtained), and compliance with law.

3. Data Retention

Data Type	Retention Period
Customer account data	Duration of account plus 7 years for tax/legal compliance
Purchase records	7 years for accounting and tax obligations
Marketing preferences	Until you unsubscribe or request deletion
Support communications	3 years from last interaction
Cookies & logs	Up to 26 months unless shorter period sufficient

4. Information Sharing

We never sell or rent your personal information. We share data only with:

• Service Providers: Third parties that help us operate our business (see Section 5)
• Legal Requirements: When required by law, court order, or to protect rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• With Your Consent: When you explicitly authorize us to share information

5. Third-Party Service Providers

The following service providers process data on our behalf under strict confidentiality agreements:

Category	Provider	Purpose
Payment Processing	Stripe, Inc.	Secure payment processing, subscription management
Email Services	ConvertKit / ActiveCampaign	Transactional and marketing emails
Hosting	Amazon Web Services / Cloudflare	Website hosting, CDN, security
Analytics	Google Analytics	Website usage statistics (anonymized)
Customer Support	Intercom / Zendesk	Support ticket management
Course Delivery	Teachable / Kajabi	Member area and content delivery

6. Your Rights and Choices

6.1 Access and Control

You have the right to:

• Access your personal information
• Correct inaccurate data
• Request deletion of your data
• Object to certain processing
• Port your data to another service
• Withdraw consent at any time

6.2 Marketing Communications

You can opt-out of marketing emails using the unsubscribe link in any message or by contacting us directly.

6.3 Do Not Track

We do not currently respond to Do Not Track browser signals.

7. International Transfers

We operate in the United States. If you access the Site from outside the US, your information will be transferred to and processed in the US. Where required, we rely on Standard Contractual Clauses or adequacy decisions for data transfers from the EEA/UK.

8. Security

We implement appropriate technical and organizational measures including:

• SSL/TLS encryption for data in transit
• Encryption at rest for sensitive data
• Regular security assessments
• Access controls and authentication
• Regular backups and disaster recovery procedures

However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

9. Children's Privacy

The Site is not directed to individuals under 18. We do not knowingly collect personal information from children. If we become aware of such collection, we will delete the information immediately.

10. California Privacy Rights

California residents have additional rights under the CCPA including:

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to opt-out of the sale of personal information (we do not sell personal information)
• Right to deletion
• Right to non-discrimination for exercising privacy rights

11. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be announced 30 days in advance via email or Site notice. The "Last Updated" date reflects the current version.

12. Contact Information